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01 September 2011

SKECHERS Extends Worldwide Endorsement Deal With Dancing With The Stars Co-Host Brooke Burke To 2013

SKECHERS EXTENDS WORLDWIDE ENDORSEMENT DEALMANHATTAN BEACH, CA. - August 2, 2011 - SKECHERS USA, Inc. (NYSE:SKX), a global leader in the footwear industry and the number two athletic footwear brand in the United States*, today announced a two-year extension to its successful marketing campaign with TV personality Brooke Burke that will now continue through June 2013.

The announcement comes as SKECHERS launches a new wave of television spots starring Burke in support of the next generation of SKECHERS Fitness product. This begins with Shape-ups Liv by SKECHERS™ - an exciting and innovative new lightweight line with Natural Stride Technology to promote barefoot motion and fluid transitions as you walk, jog or run. The second commercial will feature SKECHERS Resistance ProSpeed™ - a groundbreaking ultra-lightweight performance running shoe designed for power, and efficiency. Burke will be front and center as a worldwide face for these and future SKECHERS and SKECHERS Fitness lines in a campaign spanning print, television, point-of-purchase, online and outdoor.

"I have a long history with SKECHERS and every shared experience with this fantastic company has been incredible," said Burke who originally worked with SKECHERS as a model back in 1995 and reunited with the brand for its "Nothing Compares to Family" charity campaign in 2009. "As a health-conscious woman with a busy lifestyle, I love that Liv makes it so easy to stay fit. And with ProSpeed, I find I’m making time to run more than ever before!"

"We're huge Brooke fans and we're delighted that she'll be part of the SKECHERS family for another two years," began Michael Greenberg, president of SKECHERS. "As both the career mom who sometimes wants a casual workout and the athletic enthusiast who at other times needs a serious run, she represents multiple SKECHERS Fitness customers in one complete package."

Burke gained global recognition as travel guide on the E! series, Wild On. She later went on to host two seasons of the CBS reality show Rock Star before competing on and ultimately winning the 7th season of ABC's hit series Dancing With The Stars. In 2010 she returned to DWTS as co-host opposite Tom Bergeron for the show's 10th season that premiered with a record breaking 35 million viewers. She also co-hosted the 90th Annual Miss America Pageant in 2011 and will be back for the 14th season of DWTS in September.

Skechers Runing WomanWith nearly 2 million Twitter followers, Burke has become a trusted resource for busy moms around the world. She’s taken her passion as a parent into business with her bestselling book (soon-to-release in paperback), The Naked Mom, plus a popular destination website, ModernMom.com, and BabooshBaby - a specialty product line for expectant mothers.

The SKECHERS Fitness Group™ offers athletic footwear that features numerous cutting-edge patented technologies for running, training and walking. With a wide range of styles released under Resistance, Shape-ups® and Tone-ups® lines, SKECHERS Fitness products meet the needs of everyone from the casual enthusiast to the serious athlete. Men’s and Women’s SKECHERS Fitness lines are available in sporting goods, department and specialty athletic stores around the world.

Beyond Brooke Burke, the storied SKECHERS celebrity roster has included Britney Spears, Christina Aguilera, Carrie Underwood, Ashley Simpson, Robert Downey, Jr., Rob Lowe, and former Lakers player (and Dancing With The Stars contestant,) Rick Fox. Additionally, SKECHERS Fitness campaigns have featured Joe Montana, Karl Malone, Wayne Gretzky and, coming soon, New England Patriots running back Danny Woodhead.

 
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